For the past few years, I have had 4th graders get involved in a library unit on media literacy. We discuss advertising and persuasive techniques, including target audiences, "food styling" and Photoshop. (If you haven't seen an amazing video revealing "behind the scenes" of a beauty shoot, see the "Dove Evolution" video here.)
4th graders are then paired up and asked to create a new cereal box for a specific target audience. After Mrs. Eley helps them use PowerPoint to create their cereal box, they are to create and film a short commercial!
Our 2010 Commercials will be available soon on the video section of the Mt. Laurel Schools Family Portal (password required), but below is a preview of some of the students' creations. Can you figure out the target audience for each?