Wednesday, December 29, 2010

4th Grade Cereal Commercials

For the past few years, I have had 4th graders get involved in a library unit on media literacy. We discuss advertising and persuasive techniques, including target audiences, "food styling" and Photoshop. (If you haven't seen an amazing video revealing "behind the scenes" of a beauty shoot, see the "Dove Evolution" video here.)

4th graders are then paired up and asked to create a new cereal box for a specific target audience. After Mrs. Eley helps them use PowerPoint to create their cereal box, they are to create and film a short commercial!

Our 2010 Commercials will be available soon on the video section of the Mt. Laurel Schools Family Portal (password required), but below is a preview of some of the students' creations. Can you figure out the target audience for each?




Wednesday, December 22, 2010

3rd Grade Video: What We Love about Books, Reading and the Library

3rd grade students filmed themselves this past week using our school's Flip Video Cameras. (We have 4 "2nd generation" Flip Ultra Cams.) They were asked to tell 1-2 sentences about what they love about books, the library, or reading.

The video can be viewed soon on our Mt. Laurel Schools Family Portal (password protected).


Sunday, December 19, 2010

Book Fair a Big Success!


Thank you to all of the students and families who supported our December book fair! It was a great success, thanks to you, and the library will soon have some wonderful new books as a result of the fair.